America, Designed.
On August 21, 2025, President Donald J. Trump signed an executive order, America by Design—a national mandate to direct American ingenuity on the citizen experience.
He established the National Design Studio, and turned to entrepreneur and designer Joe Gebbia to lead it. His mandate: transform a vast sea of outdated government websites into a best-in-class service. Joe’s promise: assemble the finest talent in the country to build it.
In the following months, they moved into the Eisenhower Executive Office Building, steps from the West Wing. What greeted them was an intense sense of urgency, work ethic, and the challenge to make the government look as good as it works—and work even better than it looks.
The Mission
People used to enter buildings to access their government—marble lobbies, heavy doors, a country that treated you with respect.
Today that lobby is a website, the only government building most people will ever enter—built like an afterthought. Twenty-nine thousand fragmented sites, most of them unusable on a phone.
National Design Studio gives those services the care the marble once got: clear enough to finish on the first try, fast enough to do in one sitting—so the screen leaves you feeling what the marble once did.
Cared for.
The Team
By The People.For The People.
We’re a small group who believe serving this country is among the most meaningful work of our lives. Trust us: none of us expected to work in government.
We’re the designers, engineers, researchers, and writers who left Apple, Nike, Google, Meta, Airbnb, and others to build what’s next.
We’ve launched products used by billions and fixed systems many believed couldn’t be.
We aren’t united by titles or resumes, but by a simple desire to build the things that will improve the lives of our siblings, parents, grandparents, friends, and future generations.
Life in D.C.
