We Can Do It! Poster

"We Can Do It!" Poster (1943)

Created by J. Howard Miller for a wartime morale campaign under the War Production Board, the "We Can Do It!" poster was originally displayed only inside Westinghouse factories. Though modest in its time, the image encouraged Americans to come together in a shared effort to defeat Nazi Germany and win the war. It later inspired cultural interpretations including the Rosie the Riveter song and Norman Rockwell's Rosie the Riveter painting, becoming a lasting symbol of unity, resilience, and empowerment.

Lathe Operator

Lathe operator machining parts for transport planes at the Consolidated Aircraft Corporation plant, Fort Worth, Texas 1942

Women in the War : We Can't Win Without Them Poster

Women in the War : We Can't Win Without Them Poster. United States. War Manpower Commission. 1942.

photographed by Alfred T. Palmer. Oct 1942

photographed by Alfred T. Palmer. Oct 1942

Women workers assemble the tail section of a B-17 Flying Fortress at Douglas Aircraft, Long Beach.

Women workers assemble the tail section of a B-17 Flying Fortress at Douglas Aircraft, Long Beach.

"It's a Tradition With Us, Mister!" is another poster designed by J. Howard Miller in 1943.

"It's a Tradition With Us, Mister!" is another poster designed by J. Howard Miller in 1943.

Woman worker in the Douglas Aircraft Company plant photographed by Alfred T. Palmer. Oct 1942

Woman worker in the Douglas Aircraft Company plant photographed by Alfred T. Palmer. Oct 1942

Rosie the Riveter

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