USPS Eagle Logo & Design Guidelines (1970)
As the U.S. Postal Service became an independent agency in 1970, its designers introduced a forward-leaning eagle to symbolize speed, trust, and national reach. Paired with new design guidelines that unified signage, uniforms, mail vehicles, and retail spaces, the identity marked a defining modernization of America's oldest public service.
USPS Eagle Logo & Design Guidelines (1970)
As the U.S. Postal Service became an independent agency in 1970, its designers introduced a forward-leaning eagle to symbolize speed, trust, and national reach. Paired with new design guidelines that unified signage, uniforms, mail vehicles, and retail spaces, the identity marked a defining modernization of America's oldest public service.
