The U.S. Forest Service shield, first introduced in the early 20th century, distilled the agency's conservation mission into a sturdy, instantly recognizable emblem. Over time, the Forest Service expanded this visual language across signs, uniforms, ranger vehicles, and public education materials, creating one of the longest-standing design traditions in the federal government.


The U.S. Forest Service shield, first introduced in the early 20th century, distilled the agency's conservation mission into a sturdy, instantly recognizable emblem. Over time, the Forest Service expanded this visual language across signs, uniforms, ranger vehicles, and public education materials, creating one of the longest-standing design traditions in the federal government.

Hand drawn map, 1949

Herb Heinle, preparing to lay out forest entrance sign, 1951

Informational graphic, 1939

Man in vehicle of fire patrol forest service on railroad tracks in 1910

National Forest Service Jacket by Filson

Smokey Bear Campaign from 1952

Father and Son at the National Forest entrance sign at Bessey Nursery. Taken by Bluford W. Muir - August, 1957

Forest Trail Handbook, 1935

Sign damaged by thrown rocks. Taken by Daniel O. Todd, August, 1957
